We are happy to announce the launch of our new Clean Fuels Ohio logo as part of the ongoing evolution of our company’s brand.

Our professional profile has grown and evolved since we first launched in 2002, and now it is time to refresh it. We have revamped our logo to reflect who we are today and to symbolize our dynamic future.

This began by enlisting a group of dynamic industry leaders who are experienced in effectively handling such a project. A lot of creativity sessions in collaboration with ShapeStory, led by Jonathon Hess, CEO and Founder, Branding Identity Consultant and Pleiades Consulting Group, LLC led by Hollye Hills, CEO and Founder, Branding Launch Strategy Consultant in addition to Laine Gabriel Creative Agency, led by Lisa Laine Miller, Chief Strategist and James Gabriel Brown, Creative Director. Together we have chosen a new logo that is modern with key elements that convey our mission to help our brand achieve its goals evolving from our 20th anniversary logo, aid our member retention plans and increase employee engagement, while remaining true to our longstanding reputation in the Ohio and national markets we serve.

Fresh New Look

It is a completely new look for Clean Fuels Ohio that better matches the transformation we’ve made as an organization under the direction of Phillip La Susa, Executive Director and Nicholas Strata, Managing Director of Clean Fuels Ohio. We are fully committed to deliver excellent services to each of our stakeholders, members, partners, employees, and volunteers. You will begin seeing this new logo anywhere we’re out in public, like the website (which will also have a new sleek design in March), our social media presence on LinkedIn, Facebook, Instagram, Twitter, and Pinterest in addition to public events.

We have chosen a new logo that is modernized with a softer yet bolder colors scheme with key elements that convey our mission to deliver excellent services to each of stakeholders, members, partners, employees, and volunteers, while remaining true to our longstanding twenty-year reputation.

There are two major differences that we want to bring up here.

  • Clean Fuels Ohio new logo

The CFO brand symbolizes strength, elegance, and the bold statement of strength in the Ohio market. It also represents the spirit of harmonious cooperation, personal development, and refinement of character, the visible and the invisible, and perfect harmony.

Clean Fuels Ohio’s new logo comes in two color schemes: our primary colors blue and green and a monochromatic option of gray, white, and black. 

  • These primary colors are symbolic of trust, convenience, earth friendly, technologically advanced, and secure, which represent our mission to help our brand to retain our identity from the bolder dark blue, dark green to have an earthlier appeal.
  • We significantly change our font and its size to convey our message better. At Clean Fuels Ohio, we strive and are committed to strongly support our fellow Ohioans and stay true to our brand.
  • New Sleek Design for Our Website

Along with announcing our new brand logo, we are currently working with our partners ShapeStory and Pleiades Consulting Group with support from  Laine Gabriel Creative Agency for design and Choptank Agency led by Meg Mannion and Eric Basti on the development rollout of the new website design. 

Coming Soon: In March https://cleanfuelsohio.org

The new site will demonstrate a modern, clean, and organized layout to provide visitors with easy access to our solutions information, highlighting our capabilities in membership services program, professional services, and our Drive Electric Ohio program, in addition to employee and board engagement.

The new logo and website reflect the growth-minded culture of our organization and are designed to inspire and further elevate us as we continue to provide loyalty and retention solutions for our members, and our current and upcoming partners.

The logo change will not involve any modifications to the nature or operations of the organization, nor will it in any way affect our existing relations with our members, clients and partners or employees.

We thank you for your continued support of the organization as we evolve entering our twenty-first year in operation serving Ohio and beyond.  We hope you enjoy our new look as we continue to serve the Ohio and broader communities as “the leading transportation and renewable energies experts” you have always known to serve you well.

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